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This Indian Mattress Company’s Ad Depicting Malala Getting Shot Has Enraged People

Advertising can be a tricky game in this day and age, especially when it comes to conveying a certain message in the right way.  And though most of the time, we do seem to get it right.   Recently, a certain ad campaign has been making its way across the …

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This Indian Mattress Company’s Ad Depicting Malala Getting Shot Has Enraged People

Advertising can be a tricky game in this day and age, especially when it comes to conveying a certain message in the right way.  And though most of the time, we do seem to get it right.   Recently, a certain ad campaign has been making its way across the …

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The Whole World Loves This Pakistani Mattress Company’s Innovative Way To Help Homeless People

Brand around the world are now looking to provide solutions to their customers while making a name for themselves. ‘Social Justice’ and ‘Activism’ have become new buzzwords that allow the brands to exercise values like “empathy” while ensuring that a generation of young consumers who care about their impact on …

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